Box and Bundle
The box for the Roccat Apuri is pretty standard affair with a black box and a few features listed with an iced blue background. The centre and most of the top panel are taken up with a large, clear plastic window giving you a full view of the Apuri.
The back of the box discusses Roccat’s “SDMS” or Smart Desktop Management System and their pledge to rid the world of messy desktops. It’s a little over the top and runs in line with their viral marketing about discovering Roccat technology under an iceberg somewhere, but it’s interesting to see the effort they went to nonetheless.
Another of the panels has a picture of the Apuri and a few features listed about it along with some arrows pointing out key areas of interest for the user.
The final panel has key features pictured up close so you can get a good look at them. There’s also a handy “open here” tab should you get confused about where to open the box.