Fancy packaging for a fancy looking product. This is an 80 PLUS gold efficiency PSU, also featuring modular cabling and SLI compliancy.
The extra modular cables are bundled in this little pouch that gives you a convenient place to store the unecessary ones. There’s also a couple of warranty and setup manuals.
Extra cables for this unit include two with extra SATA, one for four pin molex, and one PCIexpress cable, featuring two extra headers.