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Sega and Gearbox hit by class action lawsuit

Sega and Gearbox hit by class action lawsuit

Sega and Gearbox, the publisher and developer behind the recently released Aliens: Colonial Marines title, have been targeted by a class action lawsuit, after gamers felt that they misrepresented the game in the trailer by showing unfinished demo footage.

“Each of the ‘actual gameplay’ demonstrations purported to show consumers exactly what they would be buying: a cutting edge video game with very specific features and qualities,” the claim reads (via Polygon). “Unfortunately for their fans, defendants never told anyone – consumers, industry critics, reviewers, or reporters – that their ‘actual gameplay’ demonstration advertising campaign bore little resemblance to the retail product that would eventually be sold to a large community of unwitting purchasers.”


Colonial Marines was a complete cluster-f*%^ upon release. Gamers realised the game looked nothing like pre-release trailers which used much more advanced lighting effects, higher quality models and other environmental effects. On top of that, the AI was poor and allowed you to simply run through some levels with little to no gameplay necessary if you chose to just avoid everything.

Recently the Advertising Standards Agency in the UK reacted to a complaint about the game’s advertising footage, forcing Sega to add a disclaimer that what was on display was from a pre-release demo.

What a mess.

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