While the fan boys might cry fowl, it seems that in the last few months, Samsung has completely dominated handset rival Apple in terms of overall sales. The official numbers are in and while Apple sold an impressive 17.1 handsets, Samsung managed to shift an unprecedented 27.8 million.
“Samsung’s rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution,” said Alex Spektor from Strategy Analytics.
“Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem.”
Apple has said that they would have sold far more handsets had users not been waiting for the release of the 4s, which is understandable, but considering 4 million picked up the smartphone over the first two days, this doesn’t seem like the strongest of excuses.
In terms of global handsets, Nokia still reigns supreme with a near 30% market share. Samsung is in second place, holding on to 22.6% and LG coming in third with 5.4%. Apple was pushed out of 4th place by China’s ZTE which holds 4.7%. Apple, in 5th, not holds 4.4% of the total handset audience.
However, all is not good news for Samsung, who saw overall profits drop 23% after poor performance in the memory sector. This is despite £1.4bn worth of profits from smartphone sales alone, much of this coming from sales of the Galaxy.