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Microsoft and Activision pull support from GAME

Microsoft and Activision are the two latest companies to announced that they are pulling their future products from GAME shelves, giving even more of a rocky outlook to the troubled game retailer.

This announcement comes just days after Nintendo, Tecmo Koei, Electronic Arts and Capcom all stated that their upcoming releases would not be found in GAME or Gamestation stores or online. This meant that the video-game seller missed out on Mass Effect 3 and will also generate no revenue from the upcoming Ninja Gaiden 3 or Resident Evil: Operation Raccoon City.

While the Microsoft and Activision titles aren’t quite as big as these – Cabela Big Game Hunter 2012, Zhu Zhu Babies and Kinect Rush: A Disney/Pixar adventure – it just adds to the pile of worries that those considering a buy up of GAME and its properties must consider.

So far four firms are said to be considering the acquisition of all or parts of GAME’s stores. Walmart is the latest player and with the highest yearly revenue, most likely the most attractive for staff of the stores. Other companies include Gamestop – though it’s rumoured that it is waiting for administration to make any sort of offer – Hilco and Opcapita, though the latter two are only interested in specific geographical segments of the GAME business.

Source: MCVUK