Google Swipes at Microsoft
Microsoft and Apple have been downplaying each others hardware, and micky taking through their advertisements for years. Now though, Google is also waying in, with some ads of their own that point the finger at Microsoft. Their ads are more traditional however, will billboards criticising users of Microsoft office. These will be displaying in Boston, Chicago, New York and San Francisco, and will focus on an IT Manager growing so frustrated with Microsoft Office applications, that he moves over to Google apps. Microsoft will release their Office Web Applications next year which allows similar tools to be used in their usual office software, but will be available through a browser suggesting they could be accessed anywhere, while being extremely lightweight.
Google's billboards focus on the high cost of software upgrades; funnily enough this is the same tact that Microsoft took when bashing Apple.