GAME to sell Steam Wallet Codes

GAME has announced its intention to begin selling Steam Wallet Codes, allowing people to get hold of codes that redeemable on Steam for the ammount they paid. While you’re unlikely to do this for yourself, it makes for a simple Christmas gift from the less technically savvy.

Head of GAME, Martin Gibbs, said: “The partnership forms a significant part of our increased offering for any PC gamer which will also include a full digital catalogue available on tablets in store to browse and new ways to pay for digital downloads, making the process easier and more secure than ever.”

Steam Wallet Code
Wallet codes have been around in the US for some time, but this is their first introduction into a UK store

These are all attempts by GAME to modernise itself and make itself more relevant in a time that is increasingly focused on online sales.

As part of this move, GAME will be offering Steam Wallet Codes in denominations of £5, £10, £20 and £50. All a customer need do is take one of the cards to the counter and they’ll be given a code that once input into Steam, can be used like a standard gift card.

Valve business development boss Jason Holtman also spoke out about the move, stating: “GAME is the leading retailer of gaming content in the UK – one of the world’s largest gaming markets. By making Steam Wallet codes available at GAME, we are together delivering more purchasing options for gamers.”

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