EA Gunning for Steam with Origin Service
EA Games has announced that its plans for the Origin service, include making it better than all other digital download platforms: including Valve’s long standing Steam.
Previously head of Valve, Gabe Newell, has criticised Origin, saying that as of yet, the service has yet to really do anything new. Vice president of global ecommerce David DeMartini at EA said that it was simply good Origin was being talked about in the same vein as Steam.
“If MySpace had stayed the one answer in social networking and no one switched to Facebook, then we’d all be stuck on MySpace right now and we wouldn’t have had the Facebook phenomenon,” he told MCV.
“There are better mousetraps that ultimately get built out of this innovation and the only way you get to the innovation is to have other people try and do a better version of what someone has previously done. And that’s what we’re attempting to do on Origin.
“Gabe was quick to point out in the first time he ever spoke about Origin publicly that he didn’t think we’d achieved that yet. I would agree with that – we’re on a path of constant improvement. I didn’t expect to be able to out-feature Steam within the first 12 months. But I’m quite optimistic we will differentiate ourselves as a service. We’ve built the foundation and now we are starting to add value to the service off of that foundation.”
Ea’s platform has made a few changes recently, the most obvious of which was the introduction of price drop sales. This was something it had initially criticised Steam for, showing a complete about face when the cost of many titles began bottoming out. To really compete with Steam though, EA will have to massively increase the library of games available. There are thousands of Valve’s platform and it’s very well established, dethroning it will be a tough one.