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AMD Talks ATI Brand Drop

AMD Talks ATI Brand Drop

With the recent announcement that AMD would be dropping the iconic ATI brand name from their product lineup in the near future, AMD Corporate Brand Vice President John Volkmann has released a statement explaining this decision and what it means for the future of the company.

He said that ultimately, while the brand was a household name in the enthusiast crowd, after many surveys most customers had no idea what they were buying. This makes many brands completely unecessary and made more sense to push their main one, "AMD."

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