April 11th, 2013

Always on Xbox ranter doesn’t work at Microsoft anymore

Adam Orth, the man behind the tweets that incensed a lot of gamers last week, now looks to have been left Microsoft, though it is thought that he resigned and wasn’t fired by the higher ups.

Orth drew ire from gamers for his comments over always-on DRM and systems, suggesting people should just deal with it. He also sarcastically pointed out that every device required an “always on” connection to electricity, so how was internet connectivity different? Others pointed out to him that rural areas struggled with regular, high speed broadband access – his response was to question why they lived there in the first place.

While he might have been a creative director, not a PR guru, it still isn't smart to annoy your customer base.

While he might have been a creative director, not a PR guru, it still isn’t smart to annoy your customer base.

Microsoft ultimately apologised for his actions, stating that his tweeted words did not reflect the opinion of the company as a whole. It hasn’t commented on Orth leaving, refusing to comment on “private personal matters.”

Industry