Facebook announced at the close of last week, that it intended to crack down on companies that were benefitting from “fake” likes, or in other words, thumbs up from people that don’t really exist.
While the social network was likely to have resisted making this sort of announcement – since much of its advertising platform relies on the idea that likes are worth their weight in gold in the real world – the proliferation of phony likes has meant a much closer inspection needs to be given in order to curb the activity.
Facebook was keen however, to point out that the number of fake likes that were set to be removed, represented only a very small portion of the total number. 1% in total – though this likely equates to many, many millions. “These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes. While we have always had dedicated protections against each of these threats on Facebook, these improved systems have been specifically configured to identify and take action against suspicious Likes,” the security post reads.
The announcement closes by saying that Facebook is built around the idea of being real and open on the platform.
“We undoubtedly expect that this will be a positive change for anyone using Facebook, and we look forward to helping even more people share and connect with the friends and brands they care about.”