Take Two Admits Max Payne 3 Didn’t Sell Well
Rockstar’s publisher Take Two has admitted for the first time that both Max Payne 3 and Spec Ops: The Line sold far fewer copies than had initially been expected.
The sequel to the previous two bullet time titles sold around three million copies, which is hardly shabby – but its shy of the four million Take Two was predicting. It also took quite a lot of time to get going as within the first few weeks only a few hundred thousand copies had left the shelves.
This and the underperformance of Spec Ops, meant that Take Two took a big financial hit in the last quarter, with a net loss of just over $110 million. This is somewhat worse than the loss during the same period last year, which was just $8.8 million.
Even with this poor sales period however, chairman and CEO at Take Two, Strauss Zelnick, remains confident that the publisher can turn it around later this year. “The outlook for our slate of upcoming releases is stronger than ever,” he stated. “Early consumer enthusiasm suggests robust demand for our extraordinary lineup of upcoming releases, particularly Borderlands 2, NBA 2K13 and BioShock Infinite.”
Those are certainly some hotly anticipated titles – personally I can’t wait for Bioshock Infinite – but he didn’t mention Grand Theft Auto 5, which would perhaps be the most anticipated of the bunch. However on a recent investor call it was noted that the game was making good progress, so it shouldn’t be too long before we’re once again strutting through Los Santos gunning down cops and hookers. Hurray.