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Pokemon Targeted by PETA Campaign

Pokemon Targeted by PETA Campaign

PETA has once again shown itself to have a noble aim, but an execution that is often ridiculous and meandering. Instead of focusing on real animal cruelty, the group has this time decided to go after Pokemon Black and White 2, claiming it promotes cruelty to animals.

However in its usual confusing-amount-of-effort style, PETA has released its own flash game that sets the pokemon against their trainers, with players attempting to free them all instead of catch-em all. The text within the game purports that because of Pokemon, children learn that animals exists only to be abused by humans. Obviously there is an overt fighting mechanic to Pokemon, but each game tends to promote that the main character wins because he cares more about his pokemon than the “rival”, whatever you guys named him.

It also seems interesting that PETA made the game far more violent than it ever was on a Nintendo console, featuring blood, alcohol usage and creepily crazed human eyes.

The endless exposition in the flash game is incredibly dreary and self serving. Pokemon is a franchise with a childlike aim, even if the original players of the first game are well into their 20s at this point. If PETA actually thought about its intended audience instead of spouting hyperbole to get across its dramatic message, it might think to tone down the language and make it less of a boring read, especially for children.

The official PETA statement about Pokemone Black and White 2 reads:

Much like animals in the real world, Pokémon are treated as unfeeling objects and used for such things as human entertainment and as subjects in experiments. The way that Pokémon are stuffed into pokéballs is similar to how circuses chain elephants inside railroad cars and let them out only to perform confusing and often painful tricks that were taught using sharp steel-tipped bullhooks and electric shock prods …if PETA existed in Unova, our motto would be: Pokémon are not ours to use or abuse. They exist for their own reasons. We believe that this is the message that should be sent to children.”

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